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What A Public Agency does

 PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage.  This is known as "earned" or "free" media -- stories appearing on websites, newspapers, magazines and TV programs -- as compared to "paid media" or advertisements. Digital PR services in USA and advertising agencies share the same goals:  promoting clients and making them seem as successful, honest, important, exciting or relevant as possible.  Source: https://kppreventsmarketing579218199.wordpress.com/2021/05/04/what-a-public-agency-does/

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